The Ws

I try to describe the project according to the methodology of the 8Ws.

Mister Thierry Bayle from the London Fashion Business Academy is willing to mentor me with this in the long run. 

WHAT

€ Total Expenses 

€ Total Cost of Good 

Number of sales Unit and €

How many sizes of scarves
How other product categories
How often do we offer new sizes or new product categories
Selling price €152 

Personalisation
Swarovski some pieces
Limited edition and therefore create different price point

Pay the royalty to individual or organisation

Tea and cake in hospital

Every month, 4 to 6 styles  … may be 2/3 designers each period offering 3 / 4  styles per designer.

Testing of the winning styles BEFORE the production

Push the designer on the month of his / her birthday

Find 10 partners ( foundations, corporate selling and partnering) 



TOOLS

Message from the person who was in a psychiatric hospital
Gift Box
Selling price referring to the cost of 2 hours of therapy

 

COST 

Digitex:

€25 Scarf print + 7 sawn   for buying 80 pieces / Square format 90 x 90 cm

Shipping and Packaging – Mini 10 units  €4 per piece /  Shipping €7 

Digitalisation of the scarf: Who can do that ?   Freelance €70/ hour
1 drawing per hour

 

Need transparent cost 

 

RESOURCES

Digitex

Contrado

WHO

 

Personal clients

Corporate clients

Charity



HOW – TOOLS

Royalty 

Communication tools

 

HOW PROCESSES

Process to buy

Process to sell



HOW MUCH

Cost of goods

Website

Trademark

Salary

 

WHEN

 

When do we start searching for designers

 

WHERE